Hello
I'm Laura
... and I love to design.
I’m a UX strategist and information architect focused on defining and visualizing experiences. I make sense of complexity by shaping journeys and structure in ways that are usable, scalable and effective.
My work centers on defining the experience and ideation. I translate business goals, user inputs, and technical constraints into journeys, information architecture, and concept work that teams can align around and move forward with confidence.
I’m always learning as tools and expectations evolve. Lately, I’m especially interested in how AI fits into experience journeys in ways that stay understandable, responsible, and human-centered, with people clearly in the loop.
Outside of work, I enjoy design psychology, cooking with my kids, and admiring small, well-designed systems in everyday life.
My work centers on defining the experience and ideation. I translate business goals, user inputs, and technical constraints into journeys, information architecture, and concept work that teams can align around and move forward with confidence.
I’m always learning as tools and expectations evolve. Lately, I’m especially interested in how AI fits into experience journeys in ways that stay understandable, responsible, and human-centered, with people clearly in the loop.
Outside of work, I enjoy design psychology, cooking with my kids, and admiring small, well-designed systems in everyday life.
"... Her design thinking and practical design skills are excellent and not only does she bring great ideas to each project, she also thinks bigger than the initial task in front of her ..."
- Chris Key, Head of Strategy at Rubber Duckers, mentor.
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