Hello

I'm Laura
I’m a New York–based experience strategist and design lead.
I’m a systems thinker and translator who creates clarity from complexity. I connect customer needs, business goals, content, and technology to shape experiences that are clear, useful, and designed to scale.
My work spans digital marketing, enterprise products, and commerce for Fortune 500 companies and growing businesses. I move between strategy and hands-on design, aligning teams around a shared vision and turning ambiguity into actionable solutions.
I’m always learning. Lately, that has meant exploring AI, digital marketing, and data-driven CX, and how they’re changing what we can create for people.
Outside of work, I’m planning playdates with my kids, playing Splendor, or noticing the everyday designs that quietly make space for what matters in life.
My work spans digital marketing, enterprise products, and commerce for Fortune 500 companies and growing businesses. I move between strategy and hands-on design, aligning teams around a shared vision and turning ambiguity into actionable solutions.
I’m always learning. Lately, that has meant exploring AI, digital marketing, and data-driven CX, and how they’re changing what we can create for people.
Outside of work, I’m planning playdates with my kids, playing Splendor, or noticing the everyday designs that quietly make space for what matters in life.
What I Bring
15+ Years Design Experience
Applying AI, data, and behavioral insights to create personalized, intelligent experiences at scale.
Setting experience direction, leading and mentoring teams, and raising the bar for design quality.
Design Leadership
Automotive, financial services, insurance, healthcare, hospitality, commerce, and emerging technology.
AI & Data Integration
Experience Across Industries
From early vision and concepting through experience design and delivery for digital products, platforms, and services.
How I Work
Experience Strategist
I look beyond the screen
Focused on information architecture, navigation models, personalization, and long-term scalability rather than just screen design.
Future-Focused Thinker
I design for what comes next
Accounting for growth, extensibility, and evolving business needs so today's decisions continue to work tomorrow.
Cross-Functional leader
I connect the dots and the people
Bridging UX, content strategy, technology, business, and stakeholders around a shared vision.
Player-Coach
I move from vision to execution
Balancing long-term vision with hands-on execution to prioritize, organize, and move complex initiatives forward.
Clients & Brands
Amica
Blue Cross Blue Shield
Caliber Collision
Citi
Collision Leaders
Dalio
Elevance Health
Ford Pro
Fullblues
Go Disco
Google Lighthouse
Healthyline
Hyundai
Infiniti
ITO
Blue Cross Blue Shield
Caliber Collision
Citi
Collision Leaders
Dalio
Elevance Health
Ford Pro
Fullblues
Go Disco
Google Lighthouse
Healthyline
Hyundai
Infiniti
ITO
LAMM
Mogul Productions
Perfect Game
Shake and Pay
Spacialhomes
The Body Shop
The Wild Collective
TD Bank
Ulta Beauty
Vayner Speakers
VNFT
Whataburger
Wegmans
Zyris
Mogul Productions
Perfect Game
Shake and Pay
Spacialhomes
The Body Shop
The Wild Collective
TD Bank
Ulta Beauty
Vayner Speakers
VNFT
Whataburger
Wegmans
Zyris
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