Hello
I'm Laura
... and I love to design.
I'm currently a Senior Experience Designer at Razorfish, Publicis Groupe with an active role on FordPro. Previously as the sole UX/UI designer at The Sasha Group, Vaynermedia. I love to leverage my inquisitive rationality, creative problem solving and design skills to create each brand an identifying and engaging storytelling experience that resonates with the user.
Prior to UX/UI Product Design, I was in Apparel Design. I directed the Product Development at Milly and grew the collective output by 30%; I ran and led the Design Team at Vivienne Tam. My design process for both creative fields- design with form and function, integrate business goals with user needs. Make it useful, emotional, pretty- and it will convert and sell.
Nowadays you will often find me geeking out over design psychologies and drooling over Figma updates. I’m also trying to master cooking, and practice photography. I find inspiration everywhere in my day to day, and have come to realize that life isn't about finding yourself... life is about creating yourself.
Prior to UX/UI Product Design, I was in Apparel Design. I directed the Product Development at Milly and grew the collective output by 30%; I ran and led the Design Team at Vivienne Tam. My design process for both creative fields- design with form and function, integrate business goals with user needs. Make it useful, emotional, pretty- and it will convert and sell.
Nowadays you will often find me geeking out over design psychologies and drooling over Figma updates. I’m also trying to master cooking, and practice photography. I find inspiration everywhere in my day to day, and have come to realize that life isn't about finding yourself... life is about creating yourself.
"... Her design thinking and practical design skills are excellent and not only does she bring great ideas to each project, she also thinks bigger than the initial task in front of her ..."
- Chris Key, Head of Strategy at Rubber Duckers, mentor.
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