Hello

I'm Laura

I'm Laura

I’m a New York–based UX strategist and experience design lead.
I work across digital marketing, enterprise, and commerce environments, designing experiences that bring brands and products to life. My work spans Fortune 500 organizations and established brands modernizing their digital platforms.

For over 15 years, I’ve focused on how people interact with what we create and how structure defines experience. I’m most energized when I can bring clarity to something fragmented and shape it into something teams can build and people can use.

I’m always learning. Lately that has meant exploring AI, digital marketing, and data-driven CX as expectations continue to evolve.

Outside of work, I’m planning playdates with my kids, playing Splendor, or noticing the everyday designs that quietly make space for what matters in life.
What I Bring
15+ Years Design Experience
Integrating AI and behavioral insight into experience design to drive personalization and intelligent automation at scale.
Leading cross-functional teams in journey architecture and concept development while elevating design standards.
Design Leadership
Insurance, healthcare, financial services, automotive, retail, hospitality, commerce, and emerging technology.
AI & Data Integration
Experience Across Industries
Defining long-term vision and system-level design that shape how people move through products and services.
Clients & Brands
Amica

Blue Cross Blue Shield

Caliber Collision

Collision Leaders

Dalio

Elevance Health

Ford Pro

Fullblues

Go Disco

Healthyline

Hyundai

ITO
LAMM


Mogul Productions
Perfect Game
Shake and Pay
Spacialhomes
The Body Shop
The Wild Collective
TD Bank
Ulta Beauty
Vayner Speakers
VNFT
Whataburger
Wegmans
Zyris
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