Hi, I'm Laura. I’m a lead experience designer who combines digital strategy and AI-enabled UX to make complex product journeys feel intuitive.
- recent work
- Quote ReadinessPersonalization • Experience Strategy
A quick gratification shopping experience - AI Assisted DeliveryHuman + AI • Product Design
A quick gratification shopping experience - Unified AlertsProduct Strategy • Systems Design
A quick gratification shopping experience - Connected LoyaltyJourney Strategy · CRM Orchestration
A quick gratification shopping experience
- .Case studies
" Laura is an absolute rockstar, she is like a Swiss army knife of digital... an expert at UX/UI and usage of AI, but also an excellent strategist, leader, creative, and visionary."
— Ilana Machado, Enterprise AI Strategist | VP, Content Strategy



